As internet becomes a seamless part of the day & life of a prime population the bar for marketing touchpoints is constantly shifting and evolving. Consumers, empowered by information, are demanding unique-value-attributed 

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As internet becomes a seamless part of the day & life of a prime population the bar for marketing touchpoints is constantly shifting and evolving. Consumers, empowered by information, are demanding unique-value-attributed communication across platforms & mediums.

Few business functions have been as disrupted by this digitalisation as marketing. In order to keep digital marketer at the forefront of these changes, NMIMS has designed the Professional Diploma in Digital Marketing - to develop expertise in every facet of digital marketing, from strategy and organizational design to customer impact and scalable execution.

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SEO

It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. ... Start with this quick and easy to understand video about search engine optimization. ... Search Engine Land’s Guide To SEO. 
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sem

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.This is a skill you are knowledgeable about. Give this skill a brief description.
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                        SMM

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. ... One of the key components of SMM is social media optimization (SMO). ... FTC compliance mandates new rules for social media marketing.
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